TY  - BOOK
AU  - Bailey, Simon
AU  - Andy Milligan
TI  - Myths of branding: a brand is just a logo and other popular misconceptions
SN  - 9780749483098
AV  - HF 5415 B34 2019 
PY  - 2019///
CY  - US
PB  - Kogan Page
KW  - Business
KW  - Branding
KW  - marketing
KW  - Logos
KW  - symbols
N1  - includes index
ER  -