TY  - BOOK
AU  - Cannon, Joseph P.
AU  - William D. Perreault, Jr.
AU  - E. Jemme McCarthy
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781266124983
AV  - HF 5415 C36 2024 CL12392
PY  - 2024///
CY  - New York
PB  - McGraw Hill Education
KW  - Mareting
N1  - Includes index
ER  -