Mothersbaugh, David L. <br/><br/>
Consumer behavior:  building marketing strategy /  
David Mothersbaugh 
 - 15th 
 - New York:  McGraw Hill Education,  c2024. 
 - xxiii, 824 pages:  color illustrations;  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781266114762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--Case studies--United States
<br/><br/><label>LC Class. No.: </label>HF 5415.3.U6 M68 2024  / CL12466