TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Susan Bardi Kleiser
AU  - Del I. Hawkins
TI  - Consumer behavior: building marketing strategy / 
SN  - 9781266114762
AV  - HF 5415.3.U6 M68 2024 CL12466
PY  - 2024///
CY  - New York
PB  - McGraw Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes index
ER  -