McGivern, Yvonne <br/><br/>
The practice of market research:  from data to insight / 
McGivern, Yvonne 
 - 5th 
 - United Kingdom:  Pearson Education Limited,  c2022. 
 - xxv, 640 pages:  color illustrations;  24cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292331362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology<br/>Social sciences--Methodology--Research
<br/><br/><label>LC Class. No.: </label>HF 5415.2 M34 2022  / CL12441