TY  - BOOK
AU  - McGivern, Yvonne
TI  - The practice of market research: from data to insight 
SN  - 9781292331362
AV  - HF 5415.2 M34 2022 CL12441
PY  - 2022///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Marketing research
KW  - Methodology
KW  - Social sciences
KW  - Research
N1  - Includes bibliographical references and index
ER  -