Alroy, Alon Event success: maximizing the business impact of in-person, virtual, and hybrid experiences - New Jersey: John Wiley & Sons, c2022. - ix, 257 pages; 23cm. Includes index. ISBN: 9781119817154 Subjects--Topical Terms: Special eventsMarketing LC Class. No.: GT 3405 A47 2022 / CL12477