TY  - BOOK
AU  - Alroy, Alon
AU  - Eran Ben-Shushan
AU  - Boaz Katz
TI  - Event success: maximizing the business impact of in-person, virtual, and hybrid experiences
SN  - 9781119817154
AV  - GT 3405 A47 2022 CL12477
PY  - 2022///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Special events
KW  - Marketing
N1  - Includes index
ER  -