Quesenberry, Keith A. <br/><br/>
Brand storytelling:  integrated marketing communications for the digital media landscape 

 - London:  The Rowman & Littlefield Publishing Group, Inc.,  c2023. 
 - xi, 308 pages:  illustrations;  25cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781538176382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HF 5415 Q47 2023  / CL12485