TY  - BOOK
AU  - Quesenberry, Keith A.
AU  - Michael K. Coolsen
TI  - Brand storytelling: integrated marketing communications for the digital media landscape
SN  - 9781538176382
AV  - HF 5415 Q47 2023 CL12485
PY  - 2023///
CY  - London
PB  - The Rowman & Littlefield Publishing Group, Inc.
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes index
ER  -