Policarpio, John Ericson S.  <br/><br/>
Principles of marketing / 
John Ericson A. Policarpio. 
 - ix, 233 pages :  color illustrations ;  26 cm. 
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781774697122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .P65 2024