Katz, Helen E., <br/><br/>
The media handbook :  complete guide to advertising media selection, planning, research, and buying / 
Helen Katz.  
 - Ninth edition.  
 - xxviii, 219 pages :  illustration ;  24 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781032671369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning. <br/>Mass media and business.<br/>Marketing channels. 
<br/><br/><label>LC Class. No.: </label>HF5826.5 .K38 2025