TY  - BOOK
AU  - Martin, Steve J. 
TI  - Influence at work: capture attention, connect with others, convince people to act / 
SN  - 9781800817487
AV  - HD 57.7  .M375 2024
PY  - 2024///
CY  - New York, NY : 
PB  - The Economist, 
KW  - Leadership
KW  - Influence (Psychology)
KW  - Communication in management
KW  - Business communication
N1  - Includes bibliographical references (pages 219-231) and index; Influence: what it is and why it's important. Your influence, at work -- The history of influence -- Influence: meanings, myths and motivations -- The influence equation. Influencing with evidence -- Influencing with economics -- Influencing with emotion -- Influence at work: principles, practices and ethics. The principles of influence -- The practice of influence -- Influencing (ethically) at work
N2  - "To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics, and company policy but the unspoken rules too. The rules people rarely talk about, but that frequently have an outsized impact on who and what gets listened to and done, and who and what gets ignored. Recognizing and navigating these rules of influence is crucial to your persuasive success. Influence at Work shows you what these rules are and how to effectively deploy them to command attention, connect with others, win over the skeptics, sway the undecided, and motivate people to act."-- Inside dust jacket flap
ER  -