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Brand storytelling: integrated marketing communications for the digital media landscape

By: Quesenberry, Keith AContributor(s): Michael K. CoolsenMaterial type: TextTextPublisher: London: The Rowman & Littlefield Publishing Group, Inc., c2023Description: xi, 308 pages: illustrations; 25cmISBN: 9781538176382Subject(s): Branding (Marketing) | Brand name productsLOC classification: HF 5415 Q47 2023 | CL12485
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HF 5415 Q47 2023 (Browse shelf) 1 Available CL12485

Includes index.

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