Includes bibliographical references and index.

Online population-based survey experiments - The ethics of online experiments - Causal inferences and experiment - Sampling for population-based survey experiments - Building your experiment - Dealing with missing data and non compliance - Execution of population- based survey experiment : case studies - The value of population-based survey experiments for social scientific research.

"This book guides you through designing and implementing an online experiment in social science research in a clear and straightforward manner. At an approachable pace, it covers foundational principles of good experimental design before setting out best practice for how to design and conduct web experiments, taking into account the specific methodological challenges of working online with digital tools. The book: Offers practical advice for approaching every stages of the research progress; Breaks real-world example into example to follow steps; Focuses on hoe to make good decisions and choose the right design for your research project. This pragmatic guide helps beginner researchers such as case studies which allow you to see the concepts in practice, and weblinks to tools and resources to aid you." -- Publisher`s website.