Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Micahel A. Belch.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1995Edition: 3rd edDescription: xxii, 762 p. : ill.(part col.)Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5823 B387 1995 (Browse shelf) | Available | CL7195 | |
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Books
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College Learning Resource Center General Circulation | HF 5823 B387 1995 (Browse shelf) | Available | CL7356 |
Includes glossary and indices.
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