Big business blunders : mistakes in multinational marketing / David A. Ricks.
Material type:
TextPublisher: Homewood, IL : Dow-Jones-Irwin, c1983Description: x, 158 pSubject(s): Export marketing | International business enterprises
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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College Learning Resource Center General Circulation | HF 1009.5 R54 1983 (Browse shelf) | Available | CL3302 |
Includes notes and bibliography.
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