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Exploring marketing research / William G. Zikmund.

By: Zikmund, William GMaterial type: Text

TextPublisher: Chicago : Dryden Press, c1991Edition: 4th edDescription: xxiv, 834 p. : illSubject(s): Marketing research

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.2 Z54 1991 (Browse shelf)	Available		CL3329

Includes appendices, references, glossaries and indexes.

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