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Creating product strategies / Beth Rogers.

By: Rogers, BethMaterial type: Text

TextSeries: Marketing for managersPublisher: London : International Thomson Business Press, c1996Description: ix, 264 p. : figsSubject(s): Marketing | New products

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415 R634 1996 (Browse shelf)	Available		CL6070

Includes bibliography.

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