000 | 00795nam a2200193 a 4500 | ||
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005 | 20190520020355.0 | ||
008 | 080410s19uu xx 00 eng d | ||
100 | 1 | _aHawkins, Del I | |
245 | 1 | 0 |
_aConsumer behavior : _bimplications for marketing strategy / _cDel I. Hawkins, Robert J. Best, Kenneth A. Coney. |
250 | _a4th ed | ||
260 |
_aHomewood, IL : _bBPI Irwin, _c1989. |
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300 | _axviii, 796 p. : ill. | ||
500 | _aIncludes references, appendices and indices. | ||
650 | 4 |
_aConsumer behavior _xUnited States |
|
650 | 4 |
_aMarket surveys _xUnited States |
|
650 | 4 |
_aConsumer behavior _xUnited States _xCase studies |
|
650 | 4 |
_aMarket surveys _xUnited States _xCase studies |
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852 | _7OLOPSC | ||
999 |
_c31918 _d31918 |