000 00795nam a2200193 a 4500
005 20190520020355.0
008 080410s19uu xx 00 eng d
100 1 _aHawkins, Del I
245 1 0 _aConsumer behavior :
_bimplications for marketing strategy /
_cDel I. Hawkins, Robert J. Best, Kenneth A. Coney.
250 _a4th ed
260 _aHomewood, IL :
_bBPI Irwin,
_c1989.
300 _axviii, 796 p. : ill.
500 _aIncludes references, appendices and indices.
650 4 _aConsumer behavior
_xUnited States
650 4 _aMarket surveys
_xUnited States
650 4 _aConsumer behavior
_xUnited States
_xCase studies
650 4 _aMarket surveys
_xUnited States
_xCase studies
852 _7OLOPSC
999 _c31918
_d31918