000 01029nam a2200241 a 4500
005 20240219111041.0
008 080409s19uu xx 00 eng d
040 _6CLRC
_aCLRC
_cCLRC
050 _aHF 5415 B429 1988
_bCL1568
100 1 0 _aBennett, Peter D
_947842
245 1 0 _aMarketing /
_cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
260 0 _aNew York :
_bMcGraw-Hill,
_cc1988.
300 _axxvii, 762 pages;
_billustrations.
440 0 _aMcGraw-Hill series in marketing
_947843
500 _aIncludes references, appendices, dictionary of marketing terms and indices.
650 _aMarketing
_947844
700 _aRobert P. Lamm
_947845
700 _aRobert A. Fry
_947846
942 _2lcc
_cBK
999 _c32122
_d32122