000 00886nam a2200205 a 4500
005 20190520020741.0
008 090224s19uu xx 00 eng d
100 1 0 _aEastman, Susan Tyler
245 1 0 _aBroadcast / cable programming :
_bstrategies and practices /
_cSusan Tyler Eastman, Sydney W. Head, Lewis Klein.
250 _a3rd ed.
260 0 _aBelmont, CA :
_bWadsworth, Pub,
_cc1989.
300 _axiii, 583 p. : ill.
440 0 _aWadsworth series in mass communication
500 _aIncludes glossary, bibliographies, and indices.
650 _aTelevision programs
_xPlanning.
650 _aRadio programs
_xPlanning.
650 4 _aCable television
_xPlanning.
852 _7OLOPSC
852 _7OLOPSC
999 _c33081
_d33081