000 00723nam a2200169 a 4500
005 20190520020808.0
008 080409s19uu xx 00 eng d
100 1 0 _aLamb, Charles W
245 1 0 _aPrinciples of marketing /
_cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
260 0 _aCincinnati :
_bSouth-Western Pub. Co,
_cc1992.
300 _a1 v. (var. pagings) : ill.
500 _aIncludes appendices, glossary, references and indices.
650 _aMarketing
650 _aMarketing
_xManagement
852 _7OLOPSC
852 _7OLOPSC
999 _c33220
_d33220