000 00616nam a2200169 a 4500
005 20190520020809.0
008 080410s19uu xx 00 eng d
100 1 0 _aAssael, Henry
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael.
250 _a4th ed
260 0 _aBoston :
_bPWS-Kent Pub,
_cc1992.
300 _axx, 748 p. : col. ill.
500 _aIncludes bibliographical references, glossary and indexes.
650 _aConsumer behavior
650 _aMotivational research (Marketing)
852 _7OLOPSC
999 _c33222
_d33222