| 000 | 00564nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20190520020809.0 | ||
| 008 | 080410s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aZikmund, William G |
| 245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund. |
| 250 | _a4th ed | ||
| 260 | 0 |
_aChicago : _bDryden Press, _cc1991. |
|
| 300 | _axxiv, 834 p. : ill. | ||
| 500 | _aIncludes appendices, references, glossaries and indexes. | ||
| 650 | _aMarketing research | ||
| 852 | _7OLOPSC | ||
| 999 |
_c33225 _d33225 |
||