000 00562nam a2200145 a 4500
005 20190520020822.0
008 080411s19uu xx 00 eng d
100 1 0 _aWarner, Charles, 1932-
245 1 0 _aBroadcast and cable selling /
_cCharles Warner.
260 0 _aBelmont :
_bWadsworth,
_cc1986.
300 _axii, 452 p. : ill.
500 _aIncludes bibliographical references, appendices, glossary and index.
650 _aSelling
_xBroadcast advertising
852 _7OLOPSC
999 _c33295
_d33295