| 000 | 00596nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021004.0 | ||
| 008 | 080409s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aBernhardt, Kenneth L., 1944- |
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a5th ed | ||
| 260 | 0 |
_aHomewood, IL : _bIrwin, _cc1991. |
|
| 300 | _axvi, 815 p. : ill. | ||
| 650 |
_aMarketing _xManagement _xCase studies |
||
| 650 |
_aMarketing _xDecision making _xCase studies |
||
| 852 | _7OLOPSC | ||
| 999 |
_c33839 _d33839 |
||