| 000 | 00887nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021247.0 | ||
| 008 | 080410s19uu xx 00 eng d | ||
| 100 | 1 | _aMcCarthy, Edmund Jerome | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a11th ed | ||
| 260 |
_aBurr Ridge, IL : _bIrwin, _cc1993. |
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| 300 | _axxii, 760 p. : col. ill. | ||
| 500 | _aIncludes bibliographical references, glossary and indices. | ||
| 500 | _aHalf title of 10th ed. varies slightly. | ||
| 650 | 4 |
_aMarketing _xManagement |
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| 650 | 4 |
_aMarketing _xUnited States _xManagement |
|
| 650 | 4 |
_aExport marketing _xManagement |
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| 852 | _7OLOPSC | ||
| 852 | _7OLOPSC | ||
| 999 |
_c34682 _d34682 |
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