| 000 | 00712nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021251.0 | ||
| 008 | 080131s19uu xx 00 eng d | ||
| 020 | _a971-08-4628-0 | ||
| 100 | 1 | 0 | _aMcCarthy, Edmund Jerome |
| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a4th ed | ||
| 260 | 0 |
_aKalookan City : _bPhilippine Graphic Arts, _c1988. |
|
| 300 | _axvi, 512 p. : ill. | ||
| 440 | 0 | _aIrwin series in marketing | |
| 500 | _a"Shortened version of Basic Marketing." | ||
| 500 | _aIncludes appendices, glossary, and indices. | ||
| 650 | _aMarketing | ||
| 852 | _7OLOPSC | ||
| 999 |
_c34702 _d34702 |
||