| 000 | 00631nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021524.0 | ||
| 008 | 080410s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aLehmann, Donald R |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a3rd ed | ||
| 260 | 0 |
_aBurr Ridge, IL : _bIrwin, _cc1994. |
|
| 300 | _ax, 198 p. : ill. | ||
| 440 | 0 | _aThe Irwin series in marketing | |
| 500 | _aIncludes references and index. | ||
| 650 |
_aMarketing _xUnited States _xManagement |
||
| 852 |
_7OLOPSC _9450.00Php |
||
| 999 |
_c35504 _d35504 |
||