000 00788nam a2200181 a 4500
005 20190520021524.0
008 080131s19uu xx 00 eng d
100 1 0 _aEtzel, Michael J
245 1 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a11th ed
260 0 _aQuezon City :
_bHouse of the Best Tome Pub,
_cc1997.
300 _a1 v. (various pagings) : ill.
440 0 _aThe McGraw-Hill series in marketing
500 _aRev. ed of : Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed., c1994.
500 _aIncludes appendices, references, glossary, and indices.
650 _aMarketing
852 _7OLOPSC
_9375.00Php
999 _c35506
_d35506