| 000 | 00768nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022533.0 | ||
| 008 | 081114s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aKotler, Philip |
| 245 | 1 | 0 |
_aFundamentals of marketing for hospitality and tourism / _cPhilip Kotler, John T. Bower. |
| 250 | _aPhilippine ed. | ||
| 260 | 0 |
_aSingapore : _bPearson, _cc2007. |
|
| 300 | _axxii, 932 p. : photos; ill. | ||
| 500 | _aOriginal edition titled Marketing for hospitality and tourism, 4th ed., c2006. | ||
| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 650 |
_aHospitality industry _xMarketing. |
||
| 650 |
_aTourism _xMarketing. |
||
| 852 |
_5C&E Publishing _7OLOPSC _9598.00Php |
||
| 999 |
_c38109 _d38109 |
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