000 | 00659nam a2200181 a 4500 | ||
---|---|---|---|
005 | 20190520022607.0 | ||
008 | 100603s19uu xx 00 eng d | ||
100 | 1 | 0 | _aKotler, Philip |
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
250 | _a5th =International= ed. | ||
260 | 0 |
_aBoston : _bPearson, _c2010. |
|
300 | _axxiii, 683 p. : ill. | ||
500 | _aPhotocopy | ||
500 | _aIncludes appendices, glossary and index | ||
650 |
_aHospitality industry _xMarketing |
||
650 |
_aTourist trade _xMarketing |
||
852 | _7OLOPSC | ||
999 |
_c38293 _d38293 |