| 000 | 00764nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022630.0 | ||
| 008 | 120921s19uu xx 00 eng d | ||
| 020 | _a9780230220324 | ||
| 100 | 1 | 0 | _aBuckingham, Ian P. |
| 245 | 1 | 0 |
_aBrand champions : _bhow super heroes bring brands to life / _cIan P. Buckingham. |
| 260 | 0 |
_aNew York : _bPalgrave Mcmillan, _cxii, 290p. ill.24cm. |
|
| 300 | _a209p.: ill.; 24cm. | ||
| 500 | _aincludes bibliographical references and index | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (marketing) | ||
| 650 | 4 |
_aBrand item name products _xCase studies |
|
| 650 | 4 |
_aBranding (marketing) _xCase studies |
|
| 852 |
_5Palgrave Mcmillan _7OLOPSC _93672.00 |
||
| 999 |
_c38421 _d38421 |
||