000 00541nam a2200157 a 4500
005 20190520022656.0
008 121123s19uu xx 00 eng d
020 _a9780199590230
100 1 0 _aDoyle, Charles
245 1 0 _aOxford :
_bdictionary of marketing /
_cCharles Doyle.
260 0 _aNew York :
_bOxford University Press,
_cc2011.
300 _axi, 378p. ; 20cm.
500 _aIncludes appendices
650 _aDictionary
_xMarketing
852 _5Golden Books
_7OLOPSC
999 _c38554
_d38554