| 000 | 00995nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022758.0 | ||
| 008 | 140806s19uu xx 00 eng d | ||
| 020 | _a9780750686938 | ||
| 100 | 1 | 0 | _aMiddleton, Victor T. |
| 245 | 1 | 0 |
_aMarketing in travel and tourism / _cVictor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aOxford : _bButterworth-Heinemann, _c2009. |
|
| 300 | _a502 p. ; 27 cm. | ||
| 500 | _aThe meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism. | ||
| 650 |
_aTourism _xMarketing |
||
| 852 |
_5Book Guides _7OLOPSC _92937.00Php |
||
| 999 |
_c38896 _d38896 |
||