000 00641nam a2200169 a 4500
005 20190520022826.0
008 150730s19uu xx 00 eng d
020 _a978-981-4628-45-7
100 1 0 _aMoriarty, Sandra E ( Sandra Ernst)
245 1 0 _aAdvertising & IMC principles on practice /
_cSandra E. Moriarty, Nancy Mitchell, Williams Wells.
250 _a10th ed.
260 0 _aSingapore :
_bPearson,
_c2015.
300 _a669 p. : ill. ; 27 cm
500 _aIncludes bibliographical references & index
650 _aAdvertising
852 _5C & E
_7OLOPSC
_9898.00Php
999 _c39047
_d39047