000 00625nam a2200181 a 4500
005 20190520022919.0
008 170607s19uu xx 00 eng d
020 _a978-1-119-21713-8
100 1 0 _aMcdonald, Malcolm
245 1 0 _aMarketing plans :
_bhow to prepare them /
_cMalcolm McDonald, Hugh Wilson.
250 _a8th ed.
260 0 _a[United Kingdom] :
_bWiley,
_c2016.
300 _a624 p. : 25 cm.
500 _aIncludes index.
650 _aMarketing
_xPlanning
650 _aMarketing
_xManagement
852 _5Fastbook
_7OLOPSC
_96195.00Php
999 _c39336
_d39336