| 000 | 00966nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20240219111607.0 | ||
| 008 | 190326s19uu xx 00 eng d | ||
| 020 | _a978-1-260-08352-1 | ||
| 040 |
_6CLRC _aCLRC _cCLRC |
||
| 050 |
_aHF 5415.13 Z45 2018 _bCL11828 |
||
| 100 | 1 |
_aZeithaml, Valarie A. _947853 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _cc2018. |
||
| 300 |
_axxviii, 514 pages; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 4 |
_aService industries _xMarketing _947854 |
|
| 650 | 4 |
_aMarketing _xManagment _947855 |
|
| 650 | 4 |
_aProfessions _xMarketing _947856 |
|
| 700 | 1 |
_aBitner, Mary Jo _947857 |
|
| 700 | 1 |
_aGremler, Dwayne D. _947858 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c39560 _d39560 |
||