| 000 | 00737nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c59481 _d59481 |
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| 005 | 20200114232910.0 | ||
| 008 | 200109b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781544318141 | ||
| 040 | _cCOL LRC | ||
| 050 |
_aHF 5410 _bD384 2019 |
||
| 100 |
_ade Mooij, Marieke _91211 |
||
| 245 |
_aGlobal marketing & advertising : _bunderstanding cultural paradoxes / _cde Mooij, Marieke |
||
| 250 | _a5th ed. | ||
| 260 |
_aLos Angeles, CA _bSAGE Publications, Inc. _cc2019 |
||
| 300 |
_axx, 488 p. _bill. _cc2019 |
||
| 500 | _aIncludes appendices and index. | ||
| 650 |
_aTarget marketing _9850 |
||
| 650 |
_aAdvertising _9851 |
||
| 650 |
_aConsumer behavior _9852 |
||
| 942 |
_2lcc _cBK |
||