000 01852cam a2200361 i 4500
999 _c71070
_d71070
001 20582030
003 OSt
005 20200923020224.0
008 180713s2019 enk b 001 0 eng
010 _a 2018032458
020 _a9780745691190
020 _a9780745691206 (pb)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aJZ1305
_b.C85p 2019
100 1 _aCull, Nicholas John,
_eauthor.
_93888
245 1 0 _aPublic diplomacy :
_bfoundations for global engagement in the digital age /
_cNicholas J. Cull.
264 1 _aCambridge, UK ;
_aMedford, MA, USA :
_bPolity,
_c2019.
300 _axiii, 217 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aDiplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.
650 0 _aDiplomacy
_xTechnological innovations.
_93889
650 0 _aPublic relations and politics
_xTechnological innovations.
_93890
650 0 _aCommunication in politics
_xTechnological innovations.
_93891
776 0 8 _iOnline version:
_aCull, Nicholas John, author.
_tPublic diplomacy
_dCambridge, UK ; Medford, MA, USA : Polity Press, 2019
_z9780745691237
_w(DLC) 2018045664
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK