| 000 | 01386cam a2200349 i 4500 | ||
|---|---|---|---|
| 999 |
_c71530 _d71530 |
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| 001 | 20222343 | ||
| 003 | OSt | ||
| 005 | 20210519032512.0 | ||
| 008 | 171215s2018 enk b 001 0 eng | ||
| 010 | _a 2017050352 | ||
| 020 | _a9780749479930 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.L483 2018 |
| 082 | 0 | 0 |
_a658.8/302856312 _223 |
| 100 | 1 |
_aLeventhal, Barry, _eauthor. _94707 |
|
| 245 | 1 | 0 |
_aPredictive analytics for marketers : _busing data mining for business advantage / _cBarry Leventhal. |
| 264 | 1 |
_aLondon ; _aNew York : _bKogan Page, _c2018. |
|
| 300 |
_aXVI, 251 pages ; _c24cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 241-245) and index. | ||
| 650 | 0 |
_aMarketing research. _94708 |
|
| 650 | 0 |
_aConsumer behavior. _9852 |
|
| 650 | 0 |
_aData mining. _93340 |
|
| 776 | 0 | 8 |
_iOnline version: _aLeventhal, Barry, author. _tPredictive analytics for marketers _dLondon ; New York : Kogan Page, 2018 _z9780749479947 _w(DLC) 2017060508 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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