000			01707nam a22001937a 4500
005			20230404114258.0
008			230404b |||||||| |||| 00| 0 eng d
020			_a978-0-24134352-4
040			_cGSLRC
082			_aCir 510 D261 2020
100			_aDavis, Ben Ffrancon _929472
245			_aWhat's the point of maths! / _cBen Ffrancon Davis.
260			_aLondon : _bOK Limited, _c2020.
300			_a127 pages : _bcol. ill.; _c29 cm.
520			_aA source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with greatexamples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work
650			_2Mathematics -- Juvenile works. -
651			_2Mathematics. -
942			_2ddc _cBK
999			_c88072 _d88072