| 000 | 00694nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20230713124405.0 | ||
| 008 | 230713b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780749483098 | ||
| 040 |
_6HSLRC _aHSLRC _cHSLRC |
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| 050 | _aHF 5415 B34 2019 | ||
| 100 |
_aBailey, Simon _933571 |
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| 245 |
_aMyths of branding: _ba brand is just a logo and other popular misconceptions |
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| 260 |
_aUS: _bKogan Page, _cc2019 |
||
| 300 |
_a244 pages; _c24cm. |
||
| 500 | _aincludes index | ||
| 650 |
_aBusiness _933572 |
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| 650 |
_aBranding _vmarketing _933573 |
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| 650 |
_aLogos _vsymbols _933574 |
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| 700 |
_aAndy Milligan _933575 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c88903 _d88903 |
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