000 02657cam a2200409 i 4500
001 17787541
005 20230801144821.0
008 130621s2014 nyua 000 0 eng
010 _a 2013023063
020 _a9780071773072 (hardback : alk. paper)
020 _a007177307X
040 _aCLRC
_beng
_cCLRC
_erda
_dDLC
_6CLRC
042 _apcc
050 0 0 _aHF5438.25
_b.R43 2014
082 0 0 _a658.85
_223
084 _aBUS058000
_2bisacsh
100 1 _aRead, Nicholas A. C.
_935085
245 1 0 _aTarget opportunity selling :
_btop sales performers reveal what really works /
_cNicholas A.C. Read.--
260 _aMcGraw-Hill
264 1 _aNew York :
_bMcGraw-Hill Education,
_c[2014]
264 4 _c©2014
300 _axii, 316 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
520 _a"A game-changing sales model that targets opportunities in every stage of today's long-lead saleTarget Opportunity Selling reveals best practices based on first-hand interviews with top sales performers throughout the world. Leading sales trainer Nic Read describes what he calls the Sales Expansion Loop, which views the sales pricess as an infinite loop in which the roles of Marketing, Sales, Management, and Service all serve different coordinated roles in the customer journey. Read shows how to target opportunities at every stage of this continuous sales loop and align the sales process to the customer buying process. He provides practical how-tos for Sales Qualification, competitive strategy, relationship management and closing, as well as how to use the end of every sale as a primer for the next sale.Nicholas A.C. Read is president of the training firm SalesLabs. He is a recent recipient of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed "the business world's own Oscars" by the New York Post"--
_cProvided by publisher.
650 0 _aSelling.
_935086
650 0 _aSales management.
_935087
650 0 _aMarketing.
_935088
650 7 _aBUSINESS & ECONOMICS / Sales & Selling.
_2bisacsh
_935089
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1313/2013023063-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1403/2013023063-b.html
906 _a7
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_corignew
_d1
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942 _2lcc
_cBK
999 _c89169
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