| 000 | 00755nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20240206101112.0 | ||
| 008 | 231018b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266124983 | ||
| 040 |
_6CLRC _aCLRC _cCLRC |
||
| 050 |
_aHF 5415 C36 2024 _bCL12392 |
||
| 100 |
_aCannon, Joseph P. _940896 |
||
| 245 |
_aEssentials of marketing: _ba marketing strategy planning approach / _cJoseph P. Cannon |
||
| 250 | _a18th | ||
| 260 |
_aNew York: _bMcGraw Hill Education, _cc2024. |
||
| 300 |
_axxxiv, 796 pages: _bcolor illustrations; _c27cm. |
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| 500 | _aIncludes index. | ||
| 650 |
_aMareting. _940897 |
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| 700 |
_aWilliam D. Perreault, Jr. _940898 |
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| 700 |
_aE. Jemme McCarthy _940899 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c92044 _d92044 |
||