| 000 | 00887nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20231130154352.0 | ||
| 008 | 231019b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266114762 | ||
| 040 |
_6CLRC _aCLRC _cCLRC |
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| 050 |
_aHF 5415.3.U6 M68 2024 _bCL12466 |
||
| 100 |
_aMothersbaugh, David L. _941147 |
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| 245 |
_aConsumer behavior: _bbuilding marketing strategy / _cDavid Mothersbaugh |
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| 250 | _a15th | ||
| 260 |
_aNew York: _bMcGraw Hill Education, _cc2024. |
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| 300 |
_axxiii, 824 pages: _bcolor illustrations; _c24cm. |
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| 500 | _aIncludes index | ||
| 650 |
_aConsumer behavior _vUnited States _941148 |
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| 650 |
_aMarket surveys _vUnited States _944373 |
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| 650 |
_aConsumer behavior _vUnited States _xCase studies _944374 |
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| 700 |
_aSusan Bardi Kleiser _941149 |
||
| 700 |
_aDel I. Hawkins _941150 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c92102 _d92102 |
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