| 000 | 00857nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20250326154534.0 | ||
| 008 | 250210b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266287152 | ||
| 040 |
_6CLRC _aCLRC _cCLRC |
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| 050 |
_aHD 9980.5 _bSe491 2024 |
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| 100 |
_aZeithaml, Valeri A. _955161 _eauthor |
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| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValerie A. Zeithmal... [et. al] |
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| 250 | _a8th Edition. | ||
| 264 |
_aNew York, NY : _bMcGraw Hill, _c2024. |
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| 300 |
_axxvi, 531 pages : _billustrations ; _c29 cm. |
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| 500 | _aIncludes notes and index. | ||
| 650 |
_aService industries _xMarketing. _955162 |
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| 650 |
_aCustomer services. _955163 |
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| 700 |
_aBitner, Mary Jo. _955164 _eauthor |
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| 700 |
_aGremler, Dwayne D. _955165 _eauthor |
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| 700 |
_aMende, Martin _955166 _eauthor |
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| 942 |
_2lcc _cBK |
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| 999 |
_c96894 _d96894 |
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