| 000 | 00948nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20250801073934.0 | ||
| 008 | 250801b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781032671369 _q(paperback) |
||
| 040 |
_6HSLRC _aHSLRC _cHSLRC |
||
| 050 | _aHF5826.5 .K38 2025 | ||
| 100 |
_aKatz, Helen E., _eauthor. _958362 |
||
| 245 |
_aThe media handbook : _bcomplete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
||
| 250 | _aNinth edition. | ||
| 264 |
_aNew York, NY : _bRoutledge/Taylor & Francis Group, _c2025. |
||
| 300 |
_axxviii, 219 pages : _billustration ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising media planning. _958363 |
||
| 650 |
_aMass media and business. _958364 |
||
| 650 |
_aMarketing channels. _958365 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c98055 _d98055 |
||