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Consumer psychology : theories and applications / Hazel Huang.

By:

Huang, Hazel [author.]

Material type:

TextPublication details: London : SAGE, 2023.Description: xvii, 351 pages : illustrations, 24 cmISBN:

9781473906983

Subject(s):

LOC classification:

HF5415.32 .H83 2023

Summary: Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behavior in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behavior draw from state-of-the-art research underpinned by theories and practical implications.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Learning Resource Center General Circulation				CIR HF5415.32 .H83 2023 (Browse shelf(Opens below))				1	Checked out		06/18/2026	CL12809

Includes bibliographical references and index.

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behavior in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behavior draw from state-of-the-art research underpinned by theories and practical implications.

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